Website Criticism

Criticism on website

Website of National Addictions Management Service.

This website is a Web 1.0 website as the content in this website does not allow potential customers or even existing customers to interact with the site and the webmaster and other people who access the site.

While providing sufficient hotlines and telephone numbers, this is not enough for a growing business or company. They do not provide or even show signs of owning accounts, pages or groups on social networking sites or video hosting sites to reach out to the public by advertising their campaigns or send out educational messages to educate the public and keep them involved and updated. Social networking sites provide a blank slate to users which allow them to configure to their liking and upload their own content for other users to see.

Content is also being laid out in a conventional manner and the colour scheme used in this website may come across as ugly and unfitting,-it does not create an impact on users, even though it contains some of the logo’s colours –which may coincidentally look like another country’s flag. The colours used on the helpline box on the index page do not blend well together. The great irony is that the banner placed just below the navigation bar reads, ‘the art of RECOVERY’ while the colours used in the background suggest a sickly-kind of feeling.

The website is not regularly updated. As shown below their “latest” campaign expired two months ago.


Workload distribution

Marietta Sim –

• Website critic
• History of NAMS
• Prototype of new main page
• Prototype of new sub page


Pearson Toh –

• History of NAMS
• Prototype of YouTube
• Research on Flashmob


Jasmond Poh –

• PowerPoint Slide
• Web Critic
• Campaign ideas/ sub ideas
• History of NAMS
• Prototype of NAMS Facebook
• Prototype of NAMS Twitter
• Prototype of Facebook campaign
• Prototype of Twitter campaign
• Research Multi Disciplinary Team

Background Info on my Company

National Addictions Management Services

In 2002, the Institute of Mental Health (IMH) launched the Community Addicitons Management Programme (CAMP). It was a 5-year programme which aimed to provide comprehensive services for addiction problems. As a pilot programme, CAMP was able to treat 1000 patients per year, representing a fraction of the estimated number of individuals requiring treatment. With the support of the Ministry of Health, the National Addictions Management Service was set up in 2008 with the intention to meet the growing demand of individuals requiring treatment, especially for problem gambling. Under NAMS, IMH is tasked to build on CAMP’s existing infrastructure and capabilities to meet this high demand for addiction treatment services.

The National Addictions Management Service (NAMS) was incorporated in Aug 2008. Located at the Institute of Mental Health (IMH), NAMS includes the Specialist Outpatient Clinic C (SOC C) as its outpatient arm, and the inpatient Serenity Centre, which provides residential detoxification and rehabilitation.



To be the regional center of excellence in addictions management by 2012.


  1. Provide high quality, accessible and affordable care that is evidence-based and localised to suit our population.
  2. Educate and engage the public on addiction prevention and treatment.
  3. Reduce stigma and barriers to seeking treatment.
  4. Raise standards of care through training and education.


  1. We will treat patients and their families with respect, dignity and fairness.
  2. We believe in treating the whole person in recovery, and not just the disease of addiction.
  3. We believe that any patient who desires to change can change with the appropriate support and resources.


What do they do?

NAMS treats problem gambling and other behavioural addictions (internet, gaming, etc), and substance addictions (alcohol and drugs). Services include:

• Assessment and treatment of addictive disorders by a multi-disciplinary team of psychiatrists, counsellors, psychologists, and social workers

• Individual, group and family therapy

• Public education talks

• Training for health care and social service professionals


• Community liaison to develop services and programmes


• Addictions Research



What do they provide?

For outpatients:

Gambling Addiction Management through Education(G.A.M.E.)

The Continual Recovery through Education and Skills Training (CREST) Programme

Families in Recovery Thru Education, Support & Hope (FRESH)


For inpatients:

Phase 1 Medically-Managed Detoxification Programme (7 days)

Objective: Relieve acute emotional, behavioural and physical distress resulting from the use of substances, and prepare and motivate the patient for the rehabilitation phase.

This phase focuses on:

  • Management of withdrawal symptoms through medication and nursing care
  • Providing round-the-clock medical care
  • Understanding withdrawal symptoms
  • Understanding medical complications
  • Motivation enhancement
  • Challenges of quitting addictions


Phase 2 Rehabilitation (7-14 days)

Objective: Develop life-skills through education and intensive interventions to attain a stable recovery and to equip the person for his / her re-integration into the community

This phase focuses on:

  • Understanding Addiction
  • Identifying Triggers and Cues
  • 12 Steps Facilitation
  • Relapse Prevention
  • Anger Management
  • Stress Management
  • Dealing with High Risk Situations
  • Cognitive Behavioural Group Therapy

New Media Landscape

Two guest speakers came to speak to us on Monday. The first spoke of Search Marketing and Interruption Marketing. Interruption Marketing, what I’d like to refer as pop-up ads on the internet, is probably one of the most common and widely used kind of marketing. It’s everywhere. It’s called Interruption marketing because it INTERRUPTS you LITERALLY hoping users like us will see what we like on their banners and click them. He also mentioned about SEO (Search Engine Optimization) which he had to apply for his job. Pretty tedious work if you ask me. Research on related tags, whether second is typed as “2nd” or just second. Getting your client’s web page on the the first page of multiple search engines. Even as I’m typing now, tags are being generated at the bottom of my post under recommended links.

The second speaker was from a company that designs websites and forum portals. Pretty Interesting job right there. They even have fun stuff in the office! Playing PS3 in the office? *o* The pay is quite attractive too $_$ But it’s all hard earned money, I guess.

Well these two speakers just reminded me of how many different types of people there are in the world, especially INDECISIVE customers with a whole truck load of complaints. Typical Singaporeans, I suppose? ;/ Anyway, it’s good to hear from people about their jobs. Makes career selection a whole lot easier 😀


Literature Review – Social Media Parenting: Raising The Digital Generation

Social Media Parenting: Raising The Digital Generation

Social media is fast becoming an established medium for communication among people of all ages. More children and teenagers today are embracing social media, which entails such sites as Facebook, Twitter and various programs that allow users to instant message each other through the computer.

Despite being in a digital age, not many parents are IT savvy.

My reason for selecting this particular topic is because I am aware of to what lengths parents go to regarding social media platforms and would like to help families build up their relationships instead of driving each other apart.

From this article, I have highlighted the following three observations-

Parents should:

  • Have a go at social media sites to gain a better understanding of their children
  • Set boundaries within reason
  • Obtain balance between On-screen and Off-screen activities.

Parents should have a go at social media sites to gain a better understanding of their children.

While the new technology has done wonders in terms of communication, it has turned into a new issue that parents should be aware of in terms of keeping their children safe online. Parents are encouraged to try out social media platforms to get a feel or understand why their child enjoys using such sites. From this experience, they would be able to further understand their children’s interests and would also be able to approach them more comfortably with the topic on online behaviour. This may also be a chance to further deepen the bond between parent and child.

‘Parents need to actually sign up and  take time to try out those venues adding more pressure on the parents and their time management approach in efforts to acquire greater skills and knowledge about how social media can influence their children!’

Parents should set boundaries within reason.

‘Parents are flocking to social networking sites – sometimes to monitor their kids, and sometimes for the same reason teenagers signed up: to communicate and to share.’

Parents should not take advantage of social networking sites as an alternative way of keeping tabs on their kids. Parents have started to sign up for accounts of these social networking sites (E.g. Facebook, MySpace) to monitor their child’s whereabouts.

‘He spoke of his two sons’ reactions when he requested to add them as friends on Facebook by saying “My older son did not hesitate to add me but my younger one felt as if I wanted to stalk him!” ’

Depending on how this piece of information is taken, would defer from child to child. Some would see it as an invasion into their personal online space while others would see it as another way to communicate with their parents.

‘ “It can backfire,” said Solomon. “It can embarrass the kids and their friends and create resentment.” ’

Obtain balance between On-screen and Off-screen activities

“Everything in moderation.”

Too much of internet activity will hinder a child’s education and not only that. The child may misplace his/her priorities and may bring about change in behaviour. In addition, there is also the issue of having to wear spectacles in the long run.


Nowadays, even when people walk out of the house, separating themselves from these social networking sites seems almost impossible. Advanced technology has allowed these social networking sites to be downsized into an application that can be easily downloaded and installed in the mobile phone. These applications rely on connectivity and yet they do not mind paying the extra charges for updating the world with their current statuses. This goes to show that society today has grown attached to these social media platforms.

Judging from the current situation, technology has certainly brought about a few troubles along with all its impressiveness. Lesser people are communicating with each other in person and more people are finding it harder to express their thoughts towards the person in front of them, especially in their own homes.

Yet, on the other hand, it certainly helps those who are unable to express their thoughts in reality due to certain circumstances, giving them the freedom about expressing their thoughts. People seem to be able to get hold of other people through these social networking sites if they are unable to contact them through the phone.

‘ “It’s become an easy way to interact with her, to keep her in my life,” said Julia, who is heading to Syracuse University in the fall and plans to use the site to keep in touch with mom. “It will be a lot easier than making phone calls.” ’

My suggestion is that for parents to be patient when coaching their child on online behaviour as some children may feel touchy about this subject. There are many videos or websites that provide tips with regards to parenting kids of the digital age. Here’s an example,


New Media Terms

My Tagcloud~ 😀

My list of 50 New Media Terms/Words:

Social network

Mobile Television




Tag clouds

Media Sharing










Open Source






Back Channel

Anchor  Text

Web 2.0




User Generated Content


Affiliate marketing

Viral marketing

Buzz marketing

Link Blitz

Link blogs


Search Engine Optimization

Search Engine Marketing





Asynchronous Interaction




Link Bait


Social Bookmarking

Social Intermediaries

Self Introduction :D


Uh, let’s see…Where should I start?

I guess I’ll start of  with the basics.

My name is Marietta, as the blog url suggests and I’m 17 this year.

I /am :

Totally Random yewhoo~

A Hardcore Virgo

Terribly boyish.

Not exactly the most patient person in the world, and I’m currently working on it.

Speak fluent sarcasm. I hope it ain’t seeping out now…

Stuffed Toys are ♥.

Loves anything that has got to do with Japan


Scribble rubbish from time to time.

♥ Music

♥ Manga / Comics  And so you might think my life is pretty comical..Which I think it is.

♥ Animals

Recent Happenings

Well, school’s back and I’m SLOWLY trying to adjust back to school life.

The result is….


So yes, the sleepy, grumpy, angsty me is back in action.
Well with that said, hope we’ll get along~




You were born an original. Don’t die a copy.
— John Mason